Can Advertisers Influence us Through Neuromarketing?
ESL news-based lesson plan
This ESL lesson plan deals with the theme of advertising and marketing. In particular how marketers are using neuroscience to influence customers behaviour or buying habits . This lesson is based on the video Can Advertisers Manipulate Your Brain Through Neuromarketing?.
It focus on practicing key skills related to listening, speaking, collaboration and critical thinking. You will need at least 60 minutes to complete this ESL lesson. However, lesson can run up to 1.5 hours ( consider 90-minute lessons for university teachers or adjust as needed).
While targeting intermediate and upper-intermediate language learners of English, it is highly adaptable as it have been purposely designed to faciliate mixed-levelled classes. This includes in a tertiary institution such as a university or within a professional environment, targeting professionals.