Target Advertisement: Useful or Intrusive?
ESL news-based lesson plan
An advertising ESL lesson that looks at how ad re-targeting works and why does it seems as if advertisements are following us online. The ESL lesson is based on the video How ads follow you around the internet .
It focus on practicing key skills related to listening, speaking, collaboration and critical thinking. You will need at least 90 minutes to complete this lesson, if used as a flipped ESL lesson. However, lesson can run up to 3 hours ( consider two 90-minute lessons or for university teachers adjust as needed).
While targeting intermediate and upper-intermediate language learners of English, it is highly adaptable as it have been purposely designed to faciliate mixed-levelled classes. This includes in a tertiary institution such as a university or within a professional environment, targeting professionals.