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Target Advertisement: Useful or Intrusive?

ESL news-based lesson plan

Lesson Overview

An advertising ESL lesson that looks at how ad re-targeting works and why does it seems as if advertisements are following us online.  The ESL lesson is based on the video How ads follow you around the internet

It focus on practicing key skills related to listening, speaking, collaboration and critical thinking.  You will need at least 90 minutes to complete this lesson, if used as a flipped ESL lesson. However, lesson can run up to 3 hours ( consider two  90-minute lessons or for university teachers adjust as needed).

While targeting intermediate and upper-intermediate language learners of English, it is highly adaptable as it have been purposely designed to faciliate mixed-levelled classes. This includes in a tertiary institution such as a university or within a professional environment, targeting professionals.

Lesson Includes

Quick Info

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