Introduction to Email Marketing

ESL news-based lesson plan

Lesson Overview

In this ESL lesson for Marketing and Advertising, students are introduced to the fundamentals of Email marketing in part 1 of a 3-part lesson on Email Marketing. 

It focuses on practising key skills related to reading, speaking, collaboration and critical thinking.  If used as a flipped ESL lesson, you will need at least 90 minutes to complete this lesson. However, lessons can run up to 3 hours ( consider two  90-minute lessons or for university teachers to adjust as needed).

While targeting intermediate and upper-intermediate language learners of English, it is highly adaptable as it has been purposely designed to facilitate mixed-level classes. This includes targeting professionals in a tertiary institution such as a university or within a professional environment.

Lesson Includes

Quick Info

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