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How to create a great brand name

ESL video-based lesson plan
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Lesson Overview

This ESL lesson plan  deals with the theme of Marketing and Advertising.  Students will learn about brand names and how different brands names came about.

It focus on practicing key skills related to listening, speaking, collaboration and critical thinking.  You will need at least 90 minutes to complete this lesson, if used as a flipped ESL lesson. However, lesson can run up to 3 hours ( consider two  90-minute lessons or for university teachers adjust as needed).

While targeting intermediate and upper-intermediate language learners of English, it is highly adaptable as it have been purposely designed to faciliate mixed-levelled classes. This includes in a tertiary institution such as a university or within a professional environment, targeting professionals.

Lesson Includes

Quick Info

ESL Lesson resources

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