ESL Lesson: What is Digital Marketing?

In the ESL lesson on Marketing and advertising, students will be introduced to what is digital marketing and discover related language structure.

It focus on practicing key skills related to listening, speaking, collaboration and critical thinking.  You will need at least 90 minutes to complete this lesson, if used as a flipped ESL lesson. However, lesson can run up to 3 hours ( consider two  90-minute lessons or for university teachers adjust as needed).

While targeting intermediate and upper-intermediate language learners of English, it is highly adaptable as it have been purposely designed to faciliate mixed-levelled classes. This includes in a tertiary institution such as a university or within a professional environment, targeting professionals.