ESL Lesson: What is Influencer Marketing?
ESL news-based lesson plan
This ESL lesson on marketing and advertising, will teach learners about the concept of Influencer marketing, a subset of digital marketing. They will learn how influencer marketing can help companies to grow their businesses.
It focus on practicing key skills related to reading, speaking, collaboration and critical thinking. You will need at least 90 minutes to complete this lesson, if used as a flipped ESL lesson. However, lesson can run up to 3 hours ( consider two 90-minute lessons or for university teachers adjust as needed).
While targeting intermediate and upper-intermediate language learners of English, it is highly adaptable as it have been purposely designed to faciliate mixed-levelled classes. This includes in a tertiary institution such as a university or within a professional environment, targeting professionals.