ESL lesson: Neuromarketing, how does it work?

Neuromarketing, how does it work?

Video-based ESL lesson plan

Lesson Overview

ESL video lesson plan for marketing and advertising in business. Students are introduced to the concept of Neuromarketing and how The lesson is based on the video “Neuromarketing: Inside the Mind of the Consumer“.

It focus on practicing key skills related to listening, speaking, collaboration and critical thinking.  You will need at least 90 minutes to complete this lesson, if used as a flipped classroom ESL lesson. However, lesson can run up to 3 hours ( consider two  90-minute lessons or for university teachers adjust as needed).

Student’s fillable PDF worksheet and the Interactive presentation lesson slides can be used as a lesson plan for teaching English online.

While targeting intermediate and upper-intermediate language learners of english, it is highly adaptable as it have been purposely designed to faciliate mixed-levelled classes. This includes in a tertiary institution such as a university or within a professional environment, targeting professionals.

Quick Info

Starter and discussions

Previewing activities to help stimulate interest in the topic as well as connect to previously known knowledge. Critical thinking discussion activity.

Grammar and Activity

Language Focus: A key language function or grammar point is elected based on use in the article

Vocabulary Check: idioms, verb + noun  collocations , word formation  relating to the topic.

Activity : A report, letter, presentation , A review, an email,  forum

Lesson Includes