ESL lesson: What is Sonic Branding?

In the ESL lesson plan on marketing and advertising, students will learn about sonic branding, or otherwise known as sound branding. Sonic branding is not as well-known as other types of branding, but it is just as important. Sonic branding refers to the sounds or songs associated with a brand, product, or service. These sounds are usually recognizable by its customers. ESL learners will have an opportunity to watch a video on sonic branding What is sonic branding?  and watch related comprehension questions.  

It focus on practicing key skills related to reading, speaking, collaboration and critical thinking.  You will need at least 90 minutes to complete this lesson, if used as a flipped ESL lesson. However, lesson can run up to 3 hours ( consider two  90-minute lessons or for university teachers adjust as needed).

While targeting intermediate and upper-intermediate language learners of English, it is highly adaptable as it have been purposely designed to faciliate mixed-levelled classes. This includes in a tertiary institution such as a university or within a professional environment, targeting professionals.