ESL Lesson: What Makes a Really Good Logo?
ESL video-based lesson plan
This ESL lesson plan deals with the theme of advertising and marketing. In particular the role of logo design and how it relates to a company’s brand image. The ESL students will have a chance to look at the following video What makes a truly great logo? answer related comprehension questions. They will learn vocabulary and colocations related to logos and design ideas.
It focus on practicing key skills related to listening, speaking, collaboration and critical thinking. You will need at least 90 minutes to complete this lesson, if used as a flipped ESL lesson. However, lesson can run up to 3 hours ( consider two 90-minute lessons or for university teachers adjust as needed).
While targeting intermediate and upper-intermediate language learners of English, it is highly adaptable as it have been purposely designed to faciliate mixed-levelled classes. This includes in a tertiary institution such as a university or within a professional environment, targeting professionals.