English for Marketing: What is Product Placement?
ESL news-based lesson plan
This ESL lesson plan deals with the theme of Marketing and Advertising. Students will learn about the different types of product placements and how they are used.
It focuses on practising key reading, speaking, collaboration and critical thinking skills. If used as a flipped ESL lesson, you will need at least 90 minutes to complete this lesson. However, lessons can run up to 3 hours ( consider two 90-minute lessons or for university teachers to adjust as needed).
While targeting intermediate and upper-intermediate language learners of English, it is highly adaptable as it has been purposely designed to facilitate mixed-level classes. This includes targeting professionals in a tertiary institution such as a university or within a professional environment.