Using Eye Tracking to Monitor Customers' Behaviour
ESL video-based lesson plan
This ESL lesson plan deals with the theme of Marketing and Advertising. Student will learn about how eye tracking technology is currently being used to understand customers buying habits.
It focus on practicing key skills related to reading, speaking, collaboration and critical thinking. You will need at least 90 minutes to complete this lesson, if used as a flipped ESL lesson. However, lesson can run up to 3 hours ( consider two 90-minute lessons or for university teachers adjust as needed).
While targeting intermediate and upper-intermediate language learners of English, it is highly adaptable as it have been purposely designed to faciliate mixed-levelled classes. This includes in a tertiary institution such as a university or within a professional environment, targeting professionals.