What are the 7 P’S of the marketing mix?

ESL news-based lesson plan

Lesson Overview

ESL lesson for marketing and advertising; students are introduced to the 7 P’s of the marketing mix, through a case study using McDonald’s as a case study.

It focus on practicing key skills related to listening, speaking, collaboration and critical thinking.  You will need at least 90 minutes to complete this lesson, if used as a flipped ESL lesson. However, lesson can run up to 3 hours ( consider two  90-minute lessons or for university teachers adjust as needed).

While targeting intermediate and upper-intermediate language learners of English, it is highly adaptable as it have been purposely designed to faciliate mixed-levelled classes. This includes in a tertiary institution such as a university or within a professional environment, targeting professionals.

Lesson Includes

Quick Info

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