Lesson Overview
ESL lesson for marketing and advertising; students are introduced to the 7 P’s of the marketing mix, through a case study using McDonald’s as a case study.
It focus on practicing key skills related to listening, speaking, collaboration and critical thinking. You will need at least 90 minutes to complete this lesson, if used as a flipped ESL lesson. However, lesson can run up to 3 hours ( consider two 90-minute lessons or for university teachers adjust as needed).
While targeting intermediate and upper-intermediate language learners of English, it is highly adaptable as it have been purposely designed to faciliate mixed-levelled classes. This includes in a tertiary institution such as a university or within a professional environment, targeting professionals.
Lesson Includes
- Teachers PDF Lesson Plan with corrections
- Student's fillable PDF worksheet
- Interactive lesson slides for online.
- Interactive digital activities for LMS or teaching online.
Quick Info
- 29th August 2023
- Type of lesson: news-based reading
- Level: Intermediate/Upper intermediate (CEFR B1-B2)
- Duration: 2-3 hours
- Theme: Marketing and Advertising
- Learners: Young adults and professionals
- certificates: IELTS, FCE, CAE
- Tags : marketing strategy
- STUDENT WORKSHEET
- TEACHER LESSON PLAN
- TEACHER LESSON SLIDES