How does your vacation smell?

This ESL lesson on Marketing and Advertising focuses on Scent marketing, a type of sensory marketing that targets potential clients or customers through their sense of smell. It involves, for example, diffusing strategically chosen scents, such as the scent of freshly baked bread close to a bakery. Students will read an article and discover how it is used in the travel industry.  

It focuses on practising critical skills in reading, speaking, collaboration and critical thinking.  If used as a flipped ESL lesson, you will need at least 90 minutes to complete this lesson. However, lessons can run up to 3 hours ( consider two  90-minute lessons or for university teachers to adjust as needed).

While targeting intermediate and upper-intermediate English language learners, it is highly adaptable as it has been purposely designed to facilitate mixed-level classes. This includes targeting professionals in a tertiary institution such as a university or professional environment.