English for Marketing: Ad Targeting Using Emojis

ESL news-based lesson plan

Lesson Overview

This ESL lesson plan  deals with the theme of Marketing and Advertising. Student will learn how advertisers target the use of emojis on social media sites to advertise their products. 

It focus on practicing key skills related to reading, speaking, collaboration and critical thinking.  You will need at least 90 minutes to complete this lesson, if used as a flipped ESL lesson. However, lesson can run up to 3 hours ( consider two  90-minute lessons or for university teachers adjust as needed).

While targeting intermediate and upper-intermediate language learners of English, it is highly adaptable as it have been purposely designed to faciliate mixed-levelled classes. This includes in a tertiary institution such as a university or within a professional environment, targeting professionals.

Lesson Includes

Quick Info

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