English for Marketing: Ad Targeting Using Emojis
ESL news-based lesson plan
This ESL lesson plan deals with the theme of Marketing and Advertising. Student will learn how advertisers target the use of emojis on social media sites to advertise their products.
It focus on practicing key skills related to reading, speaking, collaboration and critical thinking. You will need at least 90 minutes to complete this lesson, if used as a flipped ESL lesson. However, lesson can run up to 3 hours ( consider two 90-minute lessons or for university teachers adjust as needed).
While targeting intermediate and upper-intermediate language learners of English, it is highly adaptable as it have been purposely designed to faciliate mixed-levelled classes. This includes in a tertiary institution such as a university or within a professional environment, targeting professionals.